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Your retail interior is far more than a place to showcase your products. Your retail shop design says as much about you as your website, logo, and products do. Customers expect to have the same experience with your brand, whether visiting you online or walking into your store. Even the smallest detail can affect the way that customers see your brand. Branding and colours play a very important role in how you are perceived.
In today’s world, retailers need to provide a shopping experience that goes far beyond simply stocking products. Customers need to interact with your brand. Creating a flawless, branded retail interior is one of the best ways to achieve this goal.
How to Define Your Retail Interior
Ways that you can enhance your retail interior with the use of colours and branding include the following:
Colours
When customers walk into well-known branded stores, they know exactly what colour to expect. Colour can help to increase brand recognition in small stores as well as larger stores. Colours have been known to evoke emotions in consumers with certain colours that stand out, inspiring emotions that can help encourage purchase. If you had a store selling products to a younger market, you could opt for colours such as red, which is associated with boldness, excitement, and youth. If you sold wellness products, you could go with soothing colours such as green and grey. If art suppliers were your product, you could go with purple – a colour known for its creativity. Consider your target audience choosing colours that will appeal to this audience.
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Consistency
Make sure that you are consistent in your branding and colour usage. Every aspect of the store will need to be designed and planned with your brand colours in mind. That also includes surfaces and displays. It includes even the smallest details, from dressing rooms to seating, to counter tops and lighting. When everything ties in together flawlessly, the effect will be a unified brand that is instantly recognisable to customers.
Signage
Signage is another thing that can also enhance your brand. Look for high pressure laminates (HPL) that allow you to create custom, branded signs that tie into your shop’s colours and styles. You can use FunderMax Compact signs outside and inside. Add signage over merchandise. Include direction signs and quirky signs that add personality to your brand.
FunderMax Interior offers a full range of products to enhance interiors. Browse our full range to learn more about our key products for retail interior design, including HPL and Max Compact Interior Panels.
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