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Retail shop design is a constantly evolving field that plays on a combination of factors, from retail psychology all the way to interior trends and marketing. When customers walk into a store, there is often only a short space of time for them to make an impression and decide whether they want to continue browsing, make a purchase or walk out the door. An eye-catching design can do plenty to help keep shoppers in your store.
Whatever the size of your store, a few simple retail design strategies can go a long way in helping to boost sales, grow your reputation and entice shoppers into your store.
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Get More From Your Retail Shop Design
Attract more shoppers with these simple retail shop design ideas…
Accent walls work well in small shops and larger stores. This feature draws the eye, making your store seem bigger. Paint is not the only way to create an accent wall. Cladding can be even more effective as it adds a 3D element to the wall. You can use this wall to draw attention to sale products, promotional areas, changing rooms, tills or any other area you want shoppers to notice.
Rather than using bulking displays that take up a lot of space, aim for clever displays that avoid clutter. Hanging displays, partitions, shelving units that fit against walls, movable shelving units, and tiered displays can all help to use space wisely, storing goods in a way that optimises vertical space.
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If you have windows, that is great. But you don’t have to have windows to get the benefit of a window display. Use tall mirrors or mirror walls, drapes, geometric frames or other facades around the mirrors to create the illusion of windows. You can then create window displays to showcase specific products or looks.
Coordinate your till counters, changing room cubicles, displays, and walls in a way that creates a visual, interesting effect that draws the eyes easily. Keep colours simple, using brighter colours for selected areas such as payment tills and change rooms. When walls and floors are kept simple and light, the effect will be inviting and attractive, drawing attention to products.
If you are looking for solutions for surfacing and facades, we offer everything you need to create versatile displays and counters. Request a free quote and let us help you plan the perfect retail shop design.